Research with a clear business purpose
Strata Metrix is a research and consultancy firm supporting market research companies, businesses, educational and medical institutions, and research organisations through research design, CATI-led fieldwork, survey programming, analysis, and evidence-based recommendations.
Our Research Philosophy
Our focus is straightforward: ask relevant questions, reach appropriate audiences, interpret the evidence carefully, and explain what the findings mean for the decision ahead.
Every study begins with a business decision to be made. Whether evaluating an expansion opportunity, tracking customer satisfaction, or testing an emerging product concept, research should reduce ambiguity and provide reliable direction.
We combine primary fieldwork operations — led by telephone interviewing (CATI) and supported by online collection (CAWI) — with survey programming, recruitment, structured data analysis, and commercial consulting.
Our Purpose
"Help organisations understand their markets, customers, and stakeholders through research that is practical, considered, and useful."
Core Values
Clarity
Clear objectives, plain language questions, transparent sampling approaches, and findings that directly inform the decision ahead.
Care
Careful participant screening, ethical research standards, respectful respondent interaction, and data integrity throughout collection.
Accountability
Realistic feasibility assessments, quota tracking, agreed delivery standards, and honest recognition of evidence boundaries.
Practicality
Outputs tailored for decision-makers, actionable recommendations, and research designs suited to real-world budgets and timelines.