Reach the people behind the decision

Research audiences differ in availability, experience, and how they can be engaged. We help define who needs to participate and how to approach them.

Strata Metrix Audiences and Respondent Networks

B2B Research

B2B studies explore the people and organisations that purchase, recommend, implement, and use business products and services.

B2C Research

B2C research examines how people choose products, use services, and evaluate experiences.

Communities & Panels

Some questions benefit from repeated feedback over time. We support the planning, recruitment, and coordination of research communities and project-specific panels.

Validated Recruitment Grounded in Role & Decision Authority

We distinguish superficial job titles from verified decision-making authority. Every recruitment workstream incorporates agreed eligibility screening, quota monitoring, and respectful respondent care.

Need to reach a specific or low-incidence audience?

Share your screening rules, sample size, and target geography for a detailed recruitment feasibility assessment.