Understand the path from consideration to purchase

Research into shopping behaviour, channel preferences, product choices, and customer experience.

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Retail & Consumer Markets Research — Strata Metrix

Core Research Topics

We explore the decisions, challenges, and channel dynamics specific to the Retail & Consumer Markets sector:

• Store experience
• e-commerce journeys
• price perceptions
• brand choice
• loyalty and repeat purchase.

Target Audiences & Stakeholders

Shoppers, category users, retailers, and channel professionals.

Screening Approach: Eligibility is framed around verified decision authority, professional responsibility, and recent transaction or usage experience rather than job title alone.

Methodology & Fieldwork Delivery

CATI-led fieldwork, qualitative interviews, online surveys, and market analysis can be combined according to the study. Audience access and methodology are assessed against your brief.

Fieldwork Workstreams for Retail & Consumer Markets

CATI Research & Fieldwork → Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.
CAWI & Online Surveys → Online data collection for suitable consumer and professional audiences.
Respondent Recruitment → Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

Scope a Study in Retail & Consumer Markets

Share your study objectives, target audience, and countries to receive a tailored feasibility assessment.

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Other Sectors

Financial Services → Banking → Insurance → Construction & Real Estate → Manufacturing & Industrials → Healthcare & Life Sciences →
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Sector Capabilities

  • Fieldwork: CATI / CAWI / Mixed
  • Targeting: Decision Makers
  • Coverage: Multi-Market
  • Ethics: Strict Anonymity

Request Feasibility

Discuss audience availability, incidence estimates, and project timelines.

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