Understand technology adoption and user needs

Research into how organisations and consumers evaluate, adopt, and use technology.

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Technology Research — Strata Metrix

Core Research Topics

We explore the decisions, challenges, and channel dynamics specific to the Technology sector:

• Software requirements
• vendor selection
• user experience
• adoption barriers
• AI perceptions
• support needs.

Target Audiences & Stakeholders

IT decision-makers, technical professionals, business users, and consumers.

Screening Approach: Eligibility is framed around verified decision authority, professional responsibility, and recent transaction or usage experience rather than job title alone.

Methodology & Fieldwork Delivery

CATI-led fieldwork, qualitative interviews, online surveys, and market analysis can be combined according to the study. Audience access and methodology are assessed against your brief.

Fieldwork Workstreams for Technology

CATI Research & Fieldwork → Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.
CAWI & Online Surveys → Online data collection for suitable consumer and professional audiences.
Respondent Recruitment → Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

Scope a Study in Technology

Share your study objectives, target audience, and countries to receive a tailored feasibility assessment.

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Other Sectors

Financial Services → Banking → Insurance → Retail & Consumer Markets → Construction & Real Estate → Manufacturing & Industrials →
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Sector Capabilities

  • Fieldwork: CATI / CAWI / Mixed
  • Targeting: Decision Makers
  • Coverage: Multi-Market
  • Ethics: Strict Anonymity

Request Feasibility

Discuss audience availability, incidence estimates, and project timelines.

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