Primary Fieldwork: CATI & Global Insights

Better research.
Clearer decisions.

CATI-led market research, respondent recruitment, survey programming, and analysis for businesses and research agencies. From reaching verified decision-makers to actionable commercial recommendations, Strata Metrix supports the decisions that move your organisation forward.

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CATI Telephone Fieldwork Online Surveys (CAWI) & Logic B2B & Consumer Audiences Data Analysis & Consulting
Global Fieldwork Operations
Live Fieldwork Signal
Strata Metrix Global Connected Operations & Research Intelligence Graph
Fieldwork Core CATI & Telephone
Verification 99.4% Accuracy
Coverage 4 Continents
Institutional & Enterprise Support

Who We Work With

Strata Metrix provides research services and consulting support to market research companies, businesses, educational institutions, medical institutions, and research organisations. We support complete studies or specific stages, from design to recommendations.

MR Agencies & Consultancies

CATI-led fieldwork, respondent recruitment, survey programming, qualitative and quantitative research support, and data analysis for partner briefs.

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Businesses & Enterprises

Customer research, market and competitor analysis, product feedback, business consulting, and practical commercial recommendations.

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Educational Institutions

Student and stakeholder research, programme feedback, institutional surveys, and academic research support.

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Medical & Healthcare Institutions

Patient, caregiver, and healthcare professional research, service experience studies, data collection, and analysis, subject to applicable study approvals.

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Research Institutes & Organisations

Methodology development, participant recruitment, survey administration, structured data collection, analysis, and comprehensive reporting.

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Fieldwork & Advisory Capabilities

From research questions to business direction

Our offering brings together primary research, fieldwork operations, analytical thinking, and business consulting. CATI is our lead fieldwork service, complemented by digital and consultative workstreams.

Lead Fieldwork Service

CATI Research & Fieldwork

Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement. Strata Metrix places CATI at the centre of its fieldwork operations.

Targeted respondent screening
Quota tracking & appointments
Interviewer briefing & quality checks
B2B decision-makers & specialists
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CATI Computer-Assisted Telephone Interviewing Fieldwork Operations
Interviewer-Led Rigour · CATI Fieldwork
CAWI & Online Surveys Operations Visual

CAWI & Online Surveys

Online data collection for suitable consumer and professional audiences.

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Survey Programming Operations Visual

Survey Programming

Questionnaires translated into clear survey experiences, with routing, validation, quotas, and testing built around your research requirements.

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Respondent Recruitment Operations Visual

Respondent Recruitment

Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

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Data Analysis & Reporting Operations Visual

Data Analysis & Reporting

Data preparation, comparisons, interpretation, and reporting that make research findings easier to understand and use.

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Market Analysis Operations Visual

Market Analysis

Research into customers, competitors, market conditions, and emerging opportunities to inform commercial decisions.

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Business Consulting & Recommendations Operations Visual

Business Consulting & Recommendations

Evidence-led recommendations for market entry, positioning, customer experience, and business priorities.

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Brand Showcase

Strata Metrix in Action

Explore our research approach, interviewer-led fieldwork operations, structured logic, and global coverage in this interactive presentation.

Methodological Rigor

The right approach for the question

Quantitative research helps measure patterns and compare groups. Qualitative research explores experiences, motivations, and the reasons behind them. We help select the combination that suits your objectives, audience, and budget.

Structured Measurement

Quantitative Research

Collect structured information via CATI, CAWI, and planned combinations to measure patterns, evaluate concepts, and answer defined commercial questions.

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In-Depth Exploration

Qualitative Research

Explore unmet needs, buying processes, and respondent motivations through in-depth interviews, focus groups, and remote qualitative discussions.

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Study Design

Research Methodology

Connect business objectives with sound sampling approaches, questionnaire logic, quota controls, and reliable data collection frameworks.

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Audience Access

Business and consumer perspectives

Research audiences differ in availability, experience, and how they can be engaged. We help define who needs to participate and how to approach them.

B2B Research

Understand the people who influence business purchases, processes, and commercial priorities across job roles and organisation sizes.

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B2C Research

Explore how consumers choose, use, and evaluate products and services through targeted consumer interviews and surveys.

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Communities & Panels

Support ongoing engagement with recruited audiences for repeated research, feedback tracking, and longitudinal studies.

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Sector Context

Research across interconnected industries

We shape audience definitions, quotas, and research questions around specific sector realities and commercial buying processes.

Financial Services

Research into how consumers and businesses evaluate financial products, providers, and channels.

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Banking

Research into retail and business banking relationships, service expectations, and channel usage.

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Insurance

Research into how people and organisations assess policies, providers, distribution channels, and claims experiences.

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Retail & Consumer Markets

Research into shopping behaviour, channel preferences, product choices, and customer experience.

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Construction & Real Estate

Research into construction purchasing, project requirements, property needs, and stakeholder experiences.

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Manufacturing & Industrials

Research into production challenges, equipment decisions, supplier relationships, and technology adoption.

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Healthcare & Life Sciences

Research into service access, patient and caregiver experiences, and relevant professional needs.

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Technology

Research into how organisations and consumers evaluate, adopt, and use technology.

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Education

Research into learning experiences, institution choices, education services, and technology use.

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Agriculture & Agribusiness

Research into farming decisions, input choices, distribution, and agricultural technology.

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Energy & Utilities

Research into customer behaviour, commercial requirements, and the adoption of energy solutions.

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Professional Services

Research into the selection and experience of consulting, accounting, legal, staffing, and other professional services.

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Other Sectors

Discuss studies in automotive, transport and logistics, hospitality, telecommunications, consumer goods, and other sectors.

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Multi-Market Planning

Research across markets

Discuss studies in the United States, Latin America, Europe, and Asia-Pacific. Audience availability, languages, recruitment approach, and delivery arrangements are assessed for each project.

United States

Discuss CATI, recruitment, qualitative, online, and analytical support for defined audiences in the United States.

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Latin America

Plan country-specific studies across Latin America, with audience definitions and questionnaire language suited to each market.

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Europe

Discuss studies across EU and other European countries, with attention to language, audience availability, and cross-market interpretation.

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Asia-Pacific

Explore business and consumer research across Asia-Pacific through a country-specific approach to recruitment and study design.

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Global Research Coverage Map connecting US, LATAM, Europe, and Asia-Pacific

Multi-market planning: We agree country-level sample needs, screening criteria, questionnaire adaptations, and reporting requirements. Comparability is considered alongside the differences that matter in each market.

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Technical Infrastructure

Technology shaped around the research task

Explore how survey logic, fieldwork coordination, data analysis, and suitable text analytics can support your study. Tools and technical requirements are agreed around the scope.

Survey Technology

Translate questionnaires into survey logic, screening, quotas, and clear respondent flow. Platform capabilities and integration requirements are reviewed before programming.

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Data Analytics & Reporting

Organise research data, compare relevant groups, and communicate findings through tables, charts, and presentation-ready summaries.

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AI & Text Analytics

Explore whether assisted coding, theme identification, or sentiment analysis is suitable for a defined text dataset, supported by human validation.

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Data Analytics, Survey Logic, and Research Reporting Dashboard

Integrated Research Intelligence

From complex logic branching and multi-quota tracking to data cleaning, cross-tabulations, and executive dashboards — our technical capabilities ensure data integrity from initial respondent contact to final commercial guidance.

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Commitment to Quality

Built around your research objectives

Our focus is straightforward: ask relevant questions, reach appropriate audiences, interpret the evidence carefully, and explain what the findings mean for the decision ahead.

01

Audience Fit

Screening criteria aligned directly with the people your study needs, assessing decision involvement rather than superficial titles.

02

Methodology Fit

A research approach selected specifically for the question and the decision, balancing CATI and CAWI appropriately.

03

Fieldwork Visibility

Agreed reporting on progress, quotas, qualification incidence, and emerging delivery challenges.

04

Decision Focus

Findings connected directly to commercial implications, trade-offs, and practical next steps.

Research Thinking

Practical thinking for your next research project

Read guidance on CATI fieldwork, research design, recruitment, analysis, and turning findings into business decisions.

Research Guide CATI & Fieldwork

CATI or CAWI: Choosing a Method Around Your Audience

Consider audience access, interview needs, and questionnaire complexity when choosing a data collection method.

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Research Guide Research Design

What to Include in a B2B Research Brief

Define roles, decision-making involvement, countries, sample requirements, and deliverables.

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Research Guide Analysis & Recommendations

From Findings to Recommendations

Connect evidence with options, assumptions, and practical next steps.

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Market Research Blog Methodology

Why a Clear Research Objective Matters More Than a Long Questionnaire

Why a defined business purpose matters more than length.

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Market Research Blog CATI & Fieldwork

Planning CATI Fieldwork for Business Decision Makers

Role definitions, interviewer preparation, and scheduled participation can shape a workable B2B telephone study.

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Market Research Blog Institutional Research

Planning Research for Educational and Healthcare Institutions

Define stakeholders, permissions, participation arrangements, and useful outputs before collecting data.

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Begin Your Study

Have a research project in mind?

Share your objectives, audience, and markets. We’ll help develop a suitable research approach and a proposal tailored to your needs.

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