Understand consumers in the context of everyday choices

B2C research examines how people choose products, use services, and evaluate experiences.

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B2C Research — Strata Metrix

Target Profile & Focus

B2C research examines how people choose products, use services, and evaluate experiences.

Screening & Research Considerations

Audience definition

Age, location, household characteristics, purchase behaviour, product usage, and relevant personal experiences can guide recruitment.

Research topics

Brand perceptions, shopping behaviour, product feedback, customer satisfaction, needs, and changing preferences.

Approach

We assess CATI, online surveys, qualitative interviews, or a combination according to the audience and objective.

Fieldwork Support for This Audience

Explore how we recruit, engage, and gather structured data from this audience group:

CATI Research & Fieldwork → Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.
CAWI & Online Surveys → Online data collection for suitable consumer and professional audiences.
Respondent Recruitment → Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

Engage B2C Research

Share your study specifications, quota breakdown, and target geography to receive sample availability and pricing.

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Other Audiences

B2B Research → Communities & Panels →

Recruitment Focus

  • Targeting: Role & Behaviour
  • Verification: Pre-screening Rules
  • Fieldwork: CATI / CAWI / Mixed
  • Privacy: Full Consent Tracking

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Evaluate audience availability, incidence estimates, and project timelines.

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