Understand business needs and buying decisions

B2B studies explore the people and organisations that purchase, recommend, implement, and use business products and services.

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B2B Research — Strata Metrix

Target Profile & Focus

B2B studies explore the people and organisations that purchase, recommend, implement, and use business products and services.

Screening & Research Considerations

Audience examples

Business owners, senior managers, procurement professionals, finance teams, technology leaders, operations managers, and sector specialists.

Research topics

Purchase journeys, vendor selection, operational challenges, product requirements, service satisfaction, and adoption barriers.

Screening focus

Job role, decision-making involvement, organisation type, company size, industry, and relevant experience can inform eligibility.

Fieldwork Support for This Audience

Explore how we recruit, engage, and gather structured data from this audience group:

CATI Research & Fieldwork → Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.
CAWI & Online Surveys → Online data collection for suitable consumer and professional audiences.
Respondent Recruitment → Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

Engage B2B Research

Share your study specifications, quota breakdown, and target geography to receive sample availability and pricing.

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Other Audiences

B2C Research → Communities & Panels →

Recruitment Focus

  • Targeting: Role & Behaviour
  • Verification: Pre-screening Rules
  • Fieldwork: CATI / CAWI / Mixed
  • Privacy: Full Consent Tracking

Request Feasibility

Evaluate audience availability, incidence estimates, and project timelines.

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