Telephone research that reaches the right people
Computer-assisted telephone interviewing combines structured questionnaires with interviewer-led engagement. Strata Metrix places CATI at the centre of its fieldwork offering for business, consumer, and specialist audience studies.
Service Overview
Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.
Operational Scope & Deliverables
What we support
- Respondent screening and eligibility checks
- Structured telephone interviews
- Appointments, callbacks, and follow-ups
- Quota tracking and fieldwork coordination
- Interviewer briefings and project guidance
- Agreed quality review and progress reporting.
Where CATI can help
- Business decision-maker studies
- customer satisfaction
- service experience
- professional audience research
- product feedback
- and studies where clarification or scheduled participation can improve the interview experience.
Delivery Standards & Quality Safeguards
All fieldwork adheres to verified screening rules, quota management frameworks, interviewer briefings, and participant care principles agreed prior to study commencement. Learn more about our Quality & Research Ethics.
Discuss CATI Research & Fieldwork for Your Study
Share your audience criteria, screening needs, and target countries for an upfront feasibility review.