Explore how customers choose and experience banking

Research into retail and business banking relationships, service expectations, and channel usage.

Request Industry Proposal All Industries

Core Research Topics

We explore the decisions, challenges, and channel dynamics specific to the Banking sector:

• Account selection

• branch and digital experience

• business banking needs

• satisfaction

• switching considerations.

Target Audiences & Stakeholders

Retail customers, business owners, corporate users, and banking professionals where feasible.

Screening Approach: Eligibility is framed around verified decision authority, professional responsibility, and recent transaction or usage experience rather than job title alone.

Methodology & Fieldwork Delivery

CATI-led fieldwork, qualitative interviews, online surveys, and market analysis can be combined according to the study. Audience access and methodology are assessed against your brief.

Fieldwork Workstreams for Banking

CATI Research & Fieldwork → Structured telephone interviews, respondent screening, quota monitoring, and fieldwork coordination for studies that benefit from interviewer-led engagement.

CAWI & Online Surveys → Online data collection for suitable consumer and professional audiences.

Respondent Recruitment → Targeted recruitment for consumers, business decision-makers, professionals, and specialist audiences.

Scope a Study in Banking

Share your study objectives, target audience, and countries to receive a tailored feasibility assessment.

Request a Proposal Contact Us

Other Sectors

Financial Services → Insurance → Retail & Consumer Markets → Construction & Real Estate → Manufacturing & Industrials → Healthcare & Life Sciences →

View All 13 Sectors →

Sector Capabilities

Fieldwork: CATI / CAWI / Mixed
Targeting: Decision Makers
Coverage: Multi-Market
Ethics: Strict Anonymity

Request Feasibility

Discuss audience availability, incidence estimates, and project timelines.

Request a Proposal Discuss Your Project