CATI or CAWI: Choosing a Method Around Your Audience
Consider audience access, interview needs, and questionnaire complexity when choosing a data collection method.
Prepare a clearer brief, choose an appropriate methodology, and understand what a useful research output should contain.
Consider audience access, interview needs, and questionnaire complexity when choosing a data collection method.
Define roles, decision-making involvement, countries, sample requirements, and deliverables.
Connect evidence with options, assumptions, and practical next steps.